Aviva Goldfarb—The Six O'Clock Scramble

Meet Aviva Goldfarb, the Founder and CEO of the Six O’clock Scramble, an online meal planning service for easy, nutritious, delicious family-tested meals.

A freelance writer, advocate for better nutrition for children, and mother of two, Aviva started the Scramble in 2003. She runs the day-to-day operations, creates Scramble recipes in her own kitchen and writes several columns on healthy eating. Aviva has been cooking professionally since 1998, always emphasizing easy, healthy and delicious meals. She has written three cookbooks, and is a regular contributor to several family health and nutrition publications.

Aviva is active in the local and national movement to improve school lunches, make food sources healthier and safer for people and the environment, and alleviate hunger.

"I love to make healthy Southwestern fare, but I also love combing cookbooks and websites from across the globe to get ideas for International flavors and combinations that can still meet The Scramble's criteria of easy, healthy and delicious."

"I remember when subscribers first started flooding in from the Oprah magazine article, and didn't stop flowing for a couple of months. It was then I knew that The Scramble had reached a whole new level and I might be able to keep doing what I loved for at least a while. Nearly every day, I receive emails from satisfied subscribers, and it really keeps me energized and inspires me to be creative and keep producing the best recipes and online menu plan for families that I possibly can--I don't want to let thousands of subscribers down!"