Children have always been the central focus of Peter Tsakanikas' life. "There is nothing more important than children," he says, and throughout his lifetime, his actions have confirmed this philosophy time and time again.

Before Peter dedicated is his to children's causes, he was a mechanical and environmental engineer. In 1987, he led 3M's research and operating facility for the production of the magnetic tape used in videocassettes developing the first-ever 100% recyclable and environmentally safe tape product, saving 3M millions of dollars in hazmat disposal costs. 3M sold the process shortly after to DuPont.

Peter left the corporate world in 1990, seeking independence. He launched a consulting company called Enviro International; it was, he says "the best decision of my life." Though the company grew rapidly, expanding into several separate companies and becoming a world leader in groundwater pollution consulting, Peter's primary focus was his family and the many children in the world who had no families of their own. He'd married in 1980 and had his first child, Dmitri, in 1989. By 1994, when his second son, John was born, Peter was a self-made millionaire, using his money, energy, and time to make the world a better place through organizations such as the Arizona Children's Home.

In 1995, Peter suffered a life-altering tragedy: his son John died of head trauma in a babysitter's care. Says Peter, "When an event like this happens in your life, people deal with it in different ways. I decided to work with children as much as I could." Though he and his wife separated shortly after, they remained close, adopting Natalia, a four year old girl, from a Russian orphanage in 1999. It was there that he learned the needs and operations of orphanages, and began to sponsor Natalia's.

Imbued with a new purpose, Peter began to sell his corporations and focus on children's issues. Discussion with friends in Greece birthed the concept of Vive, a all-organic, all-natural baby clothing line that would focus on the protection of the baby and the promotion of children's issues. In 2007, Peter put together "an exceptional group of people that aspire to the principles of Vive: to devise an organic, non-chemical, non-polluting luxury lifestyle for the baby."

Peter's "soft spot" for South America was one factor among many that led to the selection o fan organic farm and a Fair Trade factory in Peru for Vive's production. "To deal with children's issues," Peter says, "sometimes you need to extend that with women's rights, environmental rights, etc. " Vive's organic, environmentally and socially conscious, children's-centric policies are an amalgam of Peter's goals. John's loss helped him realize this. It was, he says, a "confirmation of what I believed ever since I could remember."

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