Text BABY to 511411

AT&T has partnered with the National Healthy Mothers, Healthy Babies Coalition (HMHB) and other carriers for the launch of text4baby. The text tips apply to expecting moms who are as early as four weeks into pregnancy, through the first twelve months of their children’s lives.
 
To opt in to text4baby, expectant family members can text BABY (for English-language tips) or BEBE (for Spanish-language tips) to 511411. After providing information on the due date, the program will begin sending the user a weekly text message containing health and medical guidance timed for that week of the pregnancy.

To help text4baby reach millions of families by Mother’s Day 2010 with the good news and free text tips, AT&T is joining forces with well-known mom blogger Heather Spohr.  Named "Best Mommy Blogger of 2009" by thebump.com, Spohr’s blog, "The Spohrs Are Multiplying," initially became popular as she detailed her family's experiences dealing with a high-risk pregnancy, an extended NICU stay and the difficulties of caring for a premature baby.

Since text4baby health tips will vary based on the due date of participating moms, AT&T has also invited two real world expecting moms-to-be to opt in to the text4baby text tips, help promote the cause, and share what they learn along the way. Beginning next week, AT&T employees and moms Nicole Anderson and Laura Hernandez will be guest bloggers for AT&T’s mom blog, Calm, Cool, Connected .

All participating moms-to-be need to opt in is a wireless phone that receives texts.